PHOENIX (Dece. 18, 2018)
PHOENIX (December 18, 2018)
Shamrock Farms and its complete line of protein-packed milk beverages, Rockin’ Protein®, announced today that professional basketball player, DeAndre Ayton, the number one overall draft pick out of the University of Arizona, will join Team Rockin’ and be featured in the brand’s advertising, social media and public relations campaign.
To compete against some of the best athletes means being at the top of my game,” said Ayton. “Rockin’ Protein helps me build and maintain muscle, boosts my recovery and it’s delicious. I’m excited to be working with Shamrock Farms and to be an official member of Team Rockin’.
Fueled by Rockin’ Protein, Ayton is off to a blazing start in the pros, averaging a double-double with more than 15 points and 10 rebounds per game. Ayton is a physically gifted athlete who can score from both inside the paint and out on the perimeter, plus anchor the defense. As a freshman at the University of Arizona last season, Ayton was one of only three players in the nation to end the regular season averaging 20 or more points, and 10 or more rebounds per game.
The addition of Ayton helps expand Shamrock Farms’ and Rockin’ Protein’s longtime affiliation with the University of Arizona, after announcing a new partnership with Arizona Athletics in September. Rockin’ Protein is the official protein beverage of the Wildcats, while Shamrock Farms is its official milk partner.
“We’re excited to welcome DeAndre to Team Rockin’ and the Shamrock Farms family, he’s the perfect addition,” said Ann Ocaña, chief marketing officer for Shamrock Farms. “We’re proud to support a hometown athlete like DeAndre because he’s awesome both on and off the court. We’re looking forward to a great partnership.”
As the latest addition to Team Rockin’, Ayton joins professional football player A.J. Green and 5x World Champion ski racer Ted Ligety, along with other sports stars and fitness advocates who drink Rockin’ Protein to achieve their fitness goals. Rockin’ Protein is also a sponsor of the U.S. Ski & Snowboard Team, and hundreds of top-tier universities and high schools across the country.
Made with pure, fresh Shamrock Farms milk, Rockin’ Protein tastes great and helps active people look, feel and perform at their best. Rockin’ Protein is a high-quality source of protein, with varieties low in sugar, carbohydrates and calories to help build muscle and recover faster.
Active people looking for a delicious protein drink can learn more about the complete line of Rockin’ Protein products at rockinprotein.com. Look for the new signature green top packaging in the dairy case at grocery stores and convenience stores nationwide.
About Shamrock Farms: Shamrock Farms is one of the largest family-owned dairies in the country and a leader in the industry. Its innovative milk-based offerings include Rockin’ Protein, Shamrock Farms Cold Brew Coffee & Milk and Shamrock Farms ready-to-drink milk, which can be found in retailers and over 50,000 quick service restaurants nationwide. Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona. For more information, visit rockinprotein.com or shamrockfarms.net.
Honor’ to upholding high standards and producing nutritious milk with no artificial growth hormones that parents can feel confident serving their families.
Through the national Milk Life campaign, Shamrock Farms is showcasing Milk’s support of Team USA by representing how world-class athletes rely on the protein and other essential nutrients found in milk to fuel their dreams. From single serve on-the-go milk to gallons to school milk cartons, millions of packages of Shamrock Farms white milk will bear special edition packaging with the line “Nutrients to Power Gold Medal Dreams,” and Roxie wearing patriotic apparel. The new packaging will be released in late-May and remain available throughout the summer as Team USA competes in Brazil. Beyond the new packaging, Shamrock Farms will support Milk’s sponsorship of Team USA through digital advertising, public relations, exclusive recipes and social media promotions offering fans the opportunity to win exciting prizes over the next 100 days leading up to the Games.
“Shamrock Farms has been serving high quality milk with no added hormones – ever – for more than nine decades,” said Ann Ocaña, Chief Marketing Officer for Shamrock Foods Company. “Milk is proud to help fuel everyone, from families nationwide to Team USA, with milk’s nutrient powerhouse.”
Fresh From The Farm
Shamrock Farms’ commitment to purity and freshness is an important part of its heritage. For more than 90 years, Shamrock Farms has been sourcing its milk from hand-selected local farms, including its own family farm in Arizona, all of which surpass industry requirements for safety and the company’s high standards of care.
Everything Shamrock Farms makes starts with fresh milk from our family of local farms. The milk is tested to the highest standards to ensure only the purest milk goes into every product. It’s then crafted using a hands-on approach that has been refined for three generations.
Ingredients You Can Feel Good About
Shamrock Farms milk has all of the high quality protein and essential nutrients people need with no artificial growth hormones. And it has no artificial flavors, colors, preservatives or high fructose corn syrup.
“Shamrock Farms is, and always has been, focused on delivering what we know families want: Nutritious milk made from cows that are treated with great care, with rigorous purity testing, for a fresh and delicious finished product,” said Ocaña. “Milk is an important part of a healthy diet, and the support of the milk industry’s sponsorship of Team USA is an exciting way to demonstrate the key role milk plays in providing nutrients to help anyone achieve their dreams.”
About Shamrock Farms
Shamrock Farms, one of the largest family-owned and -operated dairies in the U.S. and boasting its own farm with more than 10,000 traditional and organic milking cows, produces and distributes a wide variety of farm-fresh dairy products to nourish families.. Shamrock Farms mmmmilk can be found in over 35,000 SUBWAY®, Arby’s and Wendy’s restaurants nationwide. All Shamrock Farms products are made with milk from cows not treated with the artificial growth hormone rBST. Shamrock Farms, which has processing facilities in both Arizona and Virginia, is a division of Shamrock Foods Company, a family-owned and -operated business founded in 1922 in Tucson, Ariz. For more information, visit www.shamrockfarms.net.