Why Rockin’ Protein

Because it starts with pure, fresh Shamrock Farms milk, Rockin’ Protein is the perfect combination of high-quality protein and delicious taste. Whether you’re a competitive athlete looking to build muscle, or someone who just likes to stay active and look your best, Rockin’ Protein has what your body needs. So you can treat your hard-worked muscles with something that tastes great.


  • Great-tasting real milk beverage
  • High-quality protein optimized for athletes:
    • Muscle Recovery: 20g of protein
    • Muscle Builder: 30g of protein
    • Lean Builder: 20g of protein
  • No high-fructose corn syrup


  • Made with real milk and natural protein to help build or rebuild muscles
  • 9 essential nutrients – including calcium and vitamins A & D
  • Low in fat but loaded with flavor
  • Naturally occurring electrolytes


  • Science confirms what elite athletes already know. For more info, go to: www.gotchocolatemilk.com
  • Based on recent research,* chocolate milk is shown to help people recover after exercise. It helps refuel exhausted muscles, making energy available nearly twice as effective as commercial sports drinks.


Made with real milk, Rockin’ Protein is packed with the natural protein athletes of all levels need to achieve their physical goals – whether it’s rebuilding muscle after a workout or building strength to get ready for game day. Featuring the ideal amount of high-quality protein, Rockin’ Protein offers the protein milk beverage for you to maximize your performance.
References: Karp JR, et al. Chocolate milk as a post-exercise recovery aid. International Journal of Sport Nutrition and Exercise Metabolism. 2006; 16:78-91. Thomas K, et al. Improved endurance capacity following chocolate milk consumption compared with 2 commercially available sport drinks. Applied Physiology, Nutrition and Metabolism. 2009; 34:78-82.
Shirreffs SM, et al. Milk as an effective post-exercise rehydration drink. British Journal of Nutrition. 2007; 98:173-180. Hartman JW, et al. Consumption of fat-free fluid milk following resistance exercise promotes greater lean mass accretion than soy or carbohydrate consumption in young novice male weightlifters. American Journal of Clinical Nutrition, 2007; 86:373-381.
Cockburn E, et al. Acute milk-based protein-CHO supplementation attenuates exercise-induced muscle damage. Applied Physiology, Nutrition and Metabolism. 2008; 33:775-783. Murphy MM, Douglass JS, Johnson RK, Spence LA. Drinking flavored or plain milk is positively associated with nutrient intake and is not associated with adverse effects on weight status in U.S. children and adolescents. Journal of the American Dietetic Association. 2008; 108:631-639.