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Privacy Policy

Shamrock Farms Privacy Policy

For our Web Site Terms & Conditions, click here.

Welcome to (the “Site”). This Site is owned and operated by Shamrock Farms, a division of Shamrock Foods Company (“Shamrock Farms”).

This privacy statement (this “Policy”) discloses what information we gather and how we use it. Your use of the Site is subject to this Policy. Please read this Policy before using the Site or submitting personal information to us.


Shamrock Farms collects information you may submit on this Site, including name, postal address, e-mail address, and/or other information.  Shamrock Farms may also collect information passively using various technologies, such as cookies, Internet tags, and web beacons.

If you are entering contests or using features that allow you to post information or content to the Site, please remember that by their nature, these features are public and publicly accessible. Information you submit will be shared with other users, and will be searchable on Internet browsers.  If you do not want this information to become public, please do not submit it to our Site.

For example, we offer the following free services, which require some type of voluntary submission of personal information by users:

1. Electronic communications

We offer free electronic communications to users. Shamrock Farms gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every communication that points users to the subscription management page.

On occasion Shamrock Farms will participate in joint promotions that involve third parties. The user will be provided the option to voluntarily receive electronic communications from that third party. If consent is provided, Shamrock Farms will share the user’s information with that third party.

2.  Surveys

Shamrock Farms may occasionally conduct user surveys to better target our content to our audience. We sometimes share the information obtained in these surveys with our sponsors, advertisers and partners.


Shamrock Farms uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of users.

As stated above, we use information that users voluntarily provide in order to send out electronic communications and to enable users to participate in polls, surveys, message boards and forums. We have the ability to send out electronic communications to subscribers on a regular schedule, or send out special notices when we think subscribers might be particularly interested in something we are doing.

We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users.

Shamrock Farms creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs.

Information about you is also used: in order to enter you into contests and/or to allow you to vote in contests; to send you information about various subjects, including about Shamrock Farms and our products and services, our affiliates and business partners and their products and services, or other entities in whose products or services we believe you may be interested; or to respond to your questions; as otherwise described at the time you provide your information, otherwise on our Site, or in subsequent notices to you; to combine with other information we may have about you and used as otherwise described in this policy; or for other Shamrock Farms business purposes.

While Shamrock Farms is not in the business of selling customer data, Shamrock Farms does share personal information with third parties business partners, such as contractors who are providing services to Shamrock Farms, or to the extent applicable, third parties with whom Shamrock Farms is conducting a joint program.  If Shamrock Farms sells one of its product lines or divisions, your personal information may be transferred to the buyer so that the buyer can continue to provide you with information and services.  Shamrock Farms will also disclose your information to its affiliates and parent companies, to protect its interests or the company, if it believes it is otherwise required to do so by law, if doing so will not violate any law, or if in response requests from government authorities, to address national security situations, or when otherwise required by law.


On certain areas of this Site we may provide links to third party sites.  This Privacy Policy does not describe information collection practices on other sites, including those linked to or from the Site.  These links are provided as a convenience to you, however please be aware that we do not control the third-parties or their web sites, and those third parties will have a different Privacy Policy which applies to information that you may provide when you are on those third parties’ sites. You should read the privacy policies of all web sites carefully before providing personally identifiable information.


This Site is not intended for, nor does Shamrock Farms believe that it is appealing to, children and Shamrock Farms does not knowingly collect or use any personal information from children.  If you are a parent and become aware that your child has provided us with information, please contact us at [email protected].


The confidentiality of personal information transmitted over the Internet cannot be guaranteed.  Please note that your email, like most, if not all, non-encrypted Internet communications, may be accessed and viewed by other Internet users, without your knowledge and permission, while in transit to us.  For that reason, to protect your privacy, please do not use email to communicate information to us that you consider confidential. Shamrock Farms cannot ensure or warrant the security of any information you transmit to us or through this Site.


You may opt-out of receiving marketing messages from Shamrock Farms by emailing [email protected] or by following the instructions that are included in any such marketing messages.  If you have other questions about this Site’s privacy practices, you may email us at [email protected]. Alternatively, you may send a letter to the following address:

Customer Service

Shamrock Farms Dairy Division

2228 N. Black Canyon Hwy.
Phoenix, Arizona 85009

If you have an established business relationship with us, and are a resident of California, you have the right to request from us a list of the categories of personal information we have disclosed to third parties for those third parties’ marketing purposes, and a list of all third parties to whom we have shared that information.  We will include in that list the information required by California law, namely the names and addresses of the third parties who received the information and used it (or whom we believe may have used it) for their own marketing purposes.   To exercise your rights, you may make one request each year by emailing us at [email protected] or writing us at the address listed above.  Indicate in your letter that you are making a “California Shine the Light” inquiry.  Responses to requests sent to either of these addresses will be provided within 30 days.

Effective Date:  This Privacy Policy is effective as of March 1, 2010, and may be updated from time to time.